Jan. 05, 2017|By Gregory B. Collins
The Internet has revolutionized how consumers make decisions. According to a recent survey, 92% of consumers now rely on online reviews before making a significant purchase. And remarkably, 88% of consumers trust online reviews as much as personal recommendation. The upshot: one negative online review can cost a company millions of dollars. Because of this, every company’s intangible assets and its goodwill are at risk on the Internet, every day. While not every negative online review is grounds for a defamation lawsuit, it is often the best—or only—means of addressing verifiably false online statements.