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• “Natural” is Actionable - FTC Confirms K&F’s Long-Held Litigation Position
  May. 17, 2016|By Gregory B. Collins

  On behalf of our clients, we have alleged that a competitor falsely advertises it products as “natural” when the product contains synthetic materials.   Some attorneys have argued that because the Federal Trade Commission (“FTC”) has not defined “natural,” a jury is not competent to determine whether a product is in fact natural.   Under this erroneous reasoning, a company could advertise any product as “natural,” no matter how artificial its ingredients.   On April 12, 2016, the FTC made clear that Kercsmar & Feltus’s position on “natural” is the law.  

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