May. 17, 2016|By Gregory B. Collins
On behalf of our clients, we have alleged that a competitor falsely advertises it products as “natural” when the product contains synthetic materials. Some attorneys have argued that because the Federal Trade Commission (“FTC”) has not defined “natural,” a jury is not competent to determine whether a product is in fact natural. Under this erroneous reasoning, a company could advertise any product as “natural,” no matter how artificial its ingredients. On April 12, 2016, the FTC made clear that Kercsmar & Feltus’s position on “natural” is the law.